L.U.C. models include the oversize Louis-Ulysse the Tribute

"This is actually the first time we have used the movement as an important part of the design and style in the view," says Chopard copresident Karl-Friedrich Scheufele of Engine One, one of four new timepieces inside the company's men's assortment L.U.C. The most unusual observe Chopard has ever built, Engine One particular - which incorporates a tourbillon movement shaped like an engine head suspended between sapphire crystals - has raised the brand's reputation for technical sophistication to a new level. "[Engine One]," says Scheufele, "is pointing to where a portion of our assortment could go."

The launch of these new models happens to coincide with the brand's 150th anniversary. A more significant milestone, however, might have been in 1996 when Chopard officially opened like a manufacture and began creating not only watches but also the movements that drive them. In the 14 years given that, the company has produced startling progress, releasing well-received classical movements and mechanical complications. Indeed, aesthetics, instead than technical virtuosity, proved to be the brand's major challenge during this period, when plain and elaborate decorations were applied indiscriminately to each simple and very superior models without any clear visual delineation of item families.

This issue has been rectified in component by designer Guy Bove, whom Chopard hired away from IWC in 2008. Without radically redefining L.U.C., Bove has introduced new details that make the mechanically diverse collection into a coherent blend of classical and contemporary styles. His influence is evident within the cases from the 1937 and the far more complicated All in One, each of which sport a new crown style, crisp dial details, as well as a groove that travels around the bezel and through the lugs, making the timepieces, in Bove's words, seem to "hunker down within the wrist like a tarantula."

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Other L.U.C. models include the oversize Louis-Ulysse the Tribute - a pocket look at that converts to a wristwatch using a claw system - and, of course, Engine 1, Chopard's first venture into interpretive motion design. It was Scheufele, a noted car enthusiast, who provided the concept for Engine One, but his style team was working in a viable path after just the first few sketches. Engine One is really a work of fantasy, yet it incorporates clear and logical ideas, this sort of as its in-line display layout, that contribute to its engine motif. Scheufele points to this effort like a natural evolutionary step within the development from the brand like a correct manufacture. "Part of our organization will continue to produce conventionally dialed watches, but a lot more of our work for L.U.C. will be devoted to this."