Bulgari might be headquartered in Rome, but its watchmaking ambitions rival these of any Swiss brand. Not satisfied with just creating sleek, contemporary watches that reflect the company's design and style ethic, Bulgari CEO Francesco Trapani desires his organization to make its personal movements for its watches.
Bulgari acquired the framework for this capability with its 2000 acquire with the struggling Gerald Genta and Daniel Roth brands. Then it constructed a state-of-the-art manufacturing facility in Le Sentier, positioned inside the Vallee de Joux. Furthermore to renewing original calibers for the two the Genta and Roth manufacturers, the manufacture has made two significant complications for your mother business. The initial Bulgari-Bulgari tourbillon released in 2004 was an adaptation of a caliber created for Daniel Roth. This year's $134,000 Assioma 48mm Multi-Complications watch includes a difficult motion, designed for Bulgari, which combines a tourbillon having a perpetual calendar and second time zone. The watch's bold design carries above to the movement, which has PVD-treated plates and an angular winding rotor. But underneath these cosmetics, the mechanism itself, while respectable, is traditional, similar to these Bulgari the moment purchased from complication specialty homes.
From his office overlooking the Tiber, Trapani expresses issues concerning the scenario in Switzerland, exactly where rival firms management the availability of many base movements. Bulgari still performs with well-known market suppliers Dubois Depraz and La Joux-Perret for basic complications, like its Diagono GMT and Regatta timer watches. But Bulgari's own Le Sentier group lately created yet another new Assioma using a simpler retrograde-hour motion. "Within the next 5 or six years," says Trapani, "we hope to become manufacturing movements for each our complications and our more standard watches."
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